One of the most important steps in any SEO campaign is keyword research. Whether you work as a solo marketer or as part of a team, you must understand what terms your target audience is searching for and how to optimize content for those terms. While there are numerous keyword research tools available, not all of them are created equal. In this article, we'll go over some of our favorites (including a few free ones) and why they're so beneficial for anyone looking to grow their online presence.
Google Keyword Planner is a free tool that assists you in locating keywords with high search volume, relevance to your business, and commercial potential. It also assists you in locating keywords with low competition. This is a must-have tool for any keyword researcher because it provides the most up-to-date information on what people are looking for online in specific regions or cities.
It's worth noting that Google Keyword Planner only provides data for English-speaking countries (the United States, Canada, and Australia) and a few European countries (the UK, Ireland). If you want more global coverage when looking at keyword data, you can use other tools like SEMRush or Ahrefs!
Ranks.io is a free keyword research tool that provides Google and Bing keyword data. It displays keyword ranking information, search volume, and competition.
It can also reveal the keywords that your competitors are using (if they are not private).
SpyFu is an excellent keyword research tool. It offers a free trial period, so you can test it out before deciding whether or not to pay for the service. Many features make SpyFu simple to use and understand, including:
KeywordShitter is a free tool that works with any language or country. It's simple to use, quick, accurate, and completely free!
KeywordShitter combines Google Translate and WordHippo's keyword research tools to provide you with relevant suggestions in seconds across languages and countries.
SEMrush is a paid tool, but it's well worth the money. SEMrush can help you find the keywords that your competitors are bidding on and bidding for in specific countries. This is helpful because it helps you understand what people are searching for in different regions of the world.
SEMRush's Keyword Gap tool will show you how many times more expensive or cheaper a keyword is than its closest competitor, so if there's a gap between two keywords (or even three), then SEMRush will point out which one has less competition and why!
Google Keyword Planner
The Google Keyword Planner is a free keyword research tool. It's a great way to discover keywords you didn't know existed, and it's also useful for fine-tuning your search term ideas by examining the search volume and competition data for each keyword suggestion. The tool also displays related keywords based on seed terms, which can be used as inspiration for other long-tail queries in your research.
Ranks.io
Ranks.io gives users access to a variety of data points related to website rankings, including organic search positions (for both desktop and mobile), backlink profiles (including anchor text distribution), social metrics such as followers/following counts, and so on. This simplifies things for you.
The five tools listed above are essential in the toolbox of any keyword researcher. They can assist you in finding new keywords, understanding their potential, and identifying opportunities for optimization. We hope this article has given you some ideas for how these tools could benefit your company's SEO efforts!
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